Partnerships With Purpose
Barbie’s marketing team deserves kudos – they drummed up interest in 2022 for the movie and sustained it through the release, which resulted in it breaking two box office records, including the biggest opening weekend ever for a film directed by a woman.
The collaborations throughout the past year received a significant amount of praise, and the oversaturation was explored though experts eventually deemed the tactics purposeful. Each announcement kept consumers engaged, interested in what may come next, and held their attention through the release.
Throughout the years, we’ve seen partnerships flop, and some thrive. Partnerships with purpose are the ones that can:
Build connections
Resonate with the target audience
Share values and missions
Drive media mentions
Increase sales
Bolster trust and credibility
The same rings true for PRIMARY Coworking. Since its inception in 2015, the space has been an entrepreneur’s wellness sanctuary – offering everything from a signature, calming scent to a nap room to a fitness studio. Co-founder Lisa Skye handpicked every element and design detail that went into the space.
The purposeful aesthetic also rolls over into PRIMARY’s events and Member perks.
Our networking, learning experiences, and seminars are vetted to ensure they share the mission and goals of both PRIMARY and its Members. The ideal partnerships elevate mind, body, emotional, and spiritual health. Nourishing, brain health meals are served, enriching content to help grow businesses and creativity is presented, and like-minded individuals connect.
Additionally, Member perks are purposefully chosen so you can get the most out of your day. PRIMARY’s partnerships with Wandering Bear Coffee, Crunch Fitness, NuHydration IV, and bkr, ensure you'll be hydrated, caffeinated, energized, and focused to concentrate on leading your team and exceeding your goals.
If you’re already a PRIMARY Member, log into your account to take advantage of those perks and more. If you’re not, what are you waiting for? Reach out today for a tour of the space (which includes a free coworking day!).